ACCC · Australian Consumer Law (false or misleading representations)
Claims about your products, including images, must be accurate
- In their words
- “Information must be accurate and truthful”
- Checked
- 2026-11-06
The rule
The ACCC says any information or claim a business makes about its products must be accurate, truthful and based on reasonable grounds, and a business must be able to prove any claim it advertises. That includes information on prices, images and descriptions of what's offered, claims about value, benefits, qualities or performance, and shipping and delivery times. It applies to advertising, packaging, quotes and what staff say.
ACCC content is published under CC BY 4.0.
What it means for your store
- Every product detail an AI tool writes for you must be checked against the real product.
- AI-made images must show the product as it really is.
- Don't publish a claim you can't back up.
Used in
Cosmetics lesson 08. Physio lessons 02 and 08. Ecom lessons 03, 04, 06, 09 and 10.
General information, not legal advice. Rules change, so check the source before you rely on it.